• Ravi Swami

"Ziluli" - Concepts

Concepts for a series of 3 online web-based commercials for online store "Ziluli".

Year : 2019

The initial brief on this job was for storyboards but it rapidly evolved into concept design and to some extent, art-direction, for a series of commercials using stop-motion animation.

Led by the graphical identity of "Ziluli", which had undergone a make-over since it's live action spots, the brief required the design to reflect a specific colour palette, and to imply a virtual store that customers can explore online, since the store itself doesn't exist as a real High Street entity.

#conceptdesign #setdesign #artdirection #stopmotionanimation #storyboarding